Learn more about the 7 basic principles of design by watching the video below or reading the rest of the article. If the design is missing that balance, it will be weak and ineffective. Graphic design, like any discipline, adheres to strict rules that work beneath the surface to make the work stable and balanced. You will probably find yourself with a design that is muddled, unfinished, or well, just plain ugly. Maybe you’re thinking, ‘But wait! I thought design was all about creativity?’ If you’re an entrepreneur or designer who’s just starting out, you might be tempted to go wild and combine the first five typefaces and colors that catch your eye, believing you’re creating something fresh and new. Visually, this functionality is interpreted by making sure an image has a center of attention, a point of focus. The fundamental principles of design are: Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement and White Space.ĭesign differs from art in that it has to have a purpose. The principles of design are the rules a designer must follow to create an effective and attractive composition.
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